The Origin of Transformation

The Origin of Transformation


The intense sun shining on my face, the cool mountain air blowing across the valley and a large hawk harnessing the wind as it soared high over my head. This is my view, my inspiring place, as I write to tell you the origin of our new rebrand and transformation to Inspire Agency.

Before I decided to make this significant shift and rebrand B Squared, LLC, to Inspire Agency after nine years, I went away to the mountains in 2021 to reflect, think and restore my soul. I’ve been doing this for the last few years—taking a spiritual and business retreat alone. It’s my way of recalibrating my heart and mind to prepare for the year ahead.

On my trip in 2021, I remember thinking, “it’s time” …time to shift and call this company the name I felt God gave me years ago as I was starting on my journey as a business owner. It was in the quieting of my mind, spending time with God and the beauty of Black Mountain in western North Carolina that I become inspired to move forward with our new transformational name and brand.

See, I don’t think we were put on this earth to just live… WE ARE MEANT TO LIVE INSPIRING LIVES! What does that mean? I think it means we should live in such a way that our lives spill over (in a good way) into the lives of others—inspiring them to live inspiring lives that positively impact others. We can do this in our personal lives, but also in our business relationships, partners and with our clients.

We’re inspiring by being a company that believes in putting people first, focusing on relationships above everything else in the business. A company where we all listen and learn about each other and clients from a place of empathy. A company that genuinely has FUN. A company that strives for excellence and inspires our clients to push beyond their perceived boundaries. 

So, here we are world! A company unapologetic about our mission to inspire the world, while giving your brands a voice and soul. 

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