video production

what is video marketing?

The rise of social media has made video an integral part of any marketing campaign, promoting products, services, or brands to a target audience.

According to a recent Hubspot study, a full ninety-one percent of businesses currently use some type of video in their marketing.  Videos generate leads, build brand awareness, and drive sales.  

 From explainer videos, product demos, customer testimonials and more, these videos on social media, websites, and in email campaigns make an impact.  

why invest in video marketing?

Video shows a product or service in ways other mediums simply cannot. Investing in video marketing is extremely beneficial for businesses in a variety of ways. 

Increased engagement: Compared to other types of content, video is a highly engaging medium that can capture the attention of viewers and hold it for longer periods of time. This can lead to increased engagement with your brand and higher conversion rates. 

Improved SEO: Search engines like Google tend to favor websites with video content. Using video marketing can help to improve your search engine optimization (SEO) efforts, leading to higher visibility and better rankings in search results.

Versatile: Since video content can be used in a variety of ways—social media, websites, email marketing, and paid advertising—you can reach your target audience across multiple channels and touchpoints with one resource. 

Measurable: With the right tracking tools in place, you can measure the success of your video marketing efforts and make data-driven decisions to improve your ROI. 

Overall, investing in video marketing is a powerful way to boost brand awareness, drive traffic and leads, and ultimately increase revenue. 

the benefits of video marketing

Good marketing is really good storytelling. Video is a truly magic medium to which everyone responds and allows you to tell a story in a more compelling and emotional way. It is easy to consume and creates a one-on-one relationship where you can introduce a subject intimately to a wide audience and, with the right production, make any subject glamorous.  

video marketing best practices

Know your audience: Before creating any video content, make sure you understand your target audience and what type of content interests them. 

Keep it short and sweet: Attention spans are short. Your videos should be too. Make videos short and to the point. Ideally, one to two minutes max!

Focus on quality: Poor quality video is a turn off. Invest in good equipment and editing software and produce high-quality video and audio. 

Clear and concise: Make sure your message is clear and easy to understand. Avoid jargon and focus on the benefits your product or service can provide. 

Use a call-to-action (CTA): At the end of your video, include a clear CTA that tells the viewer what you want them to do next, such as visit your website, sign up for a free trial, or make a purchase. 

Optimize for mobile: More and more people are watching videos on their mobile devices so make sure your videos are optimized for mobile viewing.

Promote your videos: Don’t just create a video and hope people will find it. To get them in front of your target audience, promote videos on social media, in email marketing, and with paid advertising. 

Analyze and adjust: Use analytics tools to track the performance of your videos and adjust based on what’s working and what’s not. 

 By following these best practices, you can create video content that engages your audience, drives conversions, and ultimately helps to grow your business. 

our video marketing services

At Inspire Agency, we have a proven track record of creating videos that engage viewers, boost brand awareness, and generate sales leads. To see what we can produce for you, check out these videos we’ve created for Fountain Life and WellDoc.  

Don’t have experience with video marketing? Don’t worry.  Tell Inspire Agency what you need to promote, and we’ll take it from there. From storyboarding and script creation to working with video production specialists in your area, we’ll take care of it all to produce a high quality, professional product. Contact Inspire today.