Investing in a social media strategy means getting the highest return on the time and effort spent on your social media which, when done right, helps boost:
Brand Awareness and Loyalty: Social media enables two-way engagement with customers and clients, putting a positive virtual face on your brand that keeps people coming back, sharing your content and increasing your visibility.
Sales Leads: Social media has higher rates of engagement than email, websites or landing pages. It also gives your organization targeting and contact information built-in, the ability to target specific locations and demographics, and empowers your team to search and find potential leads, rather than waiting for them to come to you.
Media Pickups: Reporters are on social media and often leaning or even relying on posts to pick up on news, rather than relying on the flood of press releases in their inbox. Social media is also optimized for search, so reporters use it to see what’s going on in their beat. You can provide value to reporters and meet them where they are, sharing top-line, attention-grabbing takeaways that lead to interviews.