Marketing illustrations and animations visually bring your message to life when promoting a product or service. Using a variety of techniques and styles, these hand-drawn illustrations, digital art, 2D or 3D animations engage and delight your target audience while also letting you tell an easy-to-grasp story.
Static illustrations convey complex ideas or concepts simply and are utilized in a variety of marketing materials like infographics, social media posts, websites, and email marketing. On the other hand, marketing animations add an extra layer of interactivity and engagement. They are more commonly used for explainer videos, product demos, and social media ads.
Both marketing illustrations and animations help grab viewers’ attention, convey effective messaging, create a memorable brand experience, and build brand consistency across different marketing channels and touchpoints.
why invest in illustrations and animations for marketing?
Illustrations and animations are eye catching.
A single, well-crafted custom image can take the most complex concept, explain the idea simply and effectively, and let people know whose idea it is. You can match an existing graphic style or establish new visual language to the brand message.
Custom illustrations avoid cliche, abstract images. Far beyond random stock photography or clip art that do not serve the message, they create concise visuals that instruct and inform the audience.
Like illustration, animations and motion graphics are a wonderful visual tool to explain complex concepts when there is no direct imagery to tell your story. They have all the benefits of custom illustration and design with the added advantage of motion and sound, perfect for when you have more to say that a single static image can provide.
While still offering visually engaging benefits, they are much more cost effective than video production. Animations too allow you to match an existing graphic style or establish new imaging and messages.