illustrations and animations

what are marketing illustrations and animations?

Marketing illustrations and animations visually bring your message to life when promoting a product or service. Using a variety of techniques and styles, these hand-drawn illustrations, digital art, 2D or 3D animations engage and delight your target audience while also letting you tell an easy-to-grasp story.  
Static illustrations convey complex ideas or concepts simply and are utilized in a variety of marketing materials like infographics, social media posts, websites, and email marketing. On the other hand, marketing animations add an extra layer of interactivity and engagement. They are more commonly used for explainer videos, product demos, and social media ads.  
Both marketing illustrations and animations help grab viewers’ attention, convey effective messaging, create a memorable brand experience, and build brand consistency across different marketing channels and touchpoints. 

why invest in illustrations and animations for marketing?

Illustrations and animations are eye catching.  
A single, well-crafted custom image can take the most complex concept, explain the idea simply and effectively, and let people know whose idea it is. You can match an existing graphic style or establish new visual language to the brand message.  
Custom illustrations avoid cliche, abstract images. Far beyond random stock photography or clip art that do not serve the message, they create concise visuals that instruct and inform the audience. 
Like illustration, animations and motion graphics are a wonderful visual tool to explain complex concepts when there is no direct imagery to tell your story. They have all the benefits of custom illustration and design with the added advantage of motion and sound, perfect for when you have more to say that a single static image can provide. 
While still offering visually engaging benefits, they are much more cost effective than video production. Animations too allow you to match an existing graphic style or establish new imaging and messages.  

the benefits of illustrations and animations for marketing

Increased engagement: Like video content, illustrations and animations can be highly engaging and grab viewers’ attention, leading to higher brand engagement and increased conversions.
Enhanced brand identity: Illustrations and animations help create a unique and memorable brand image that stands amidst the noise.  
Simplify complex ideas: Illustrations and animations can take complicated ideas or concepts, and in a visually appealing way, make them easier for viewers to understand and retain.
Versatility: Reach your target audience across multiple channels and touchpoints like social media, email marketing, websites, and advertising. 
Practicality: Compared to traditional advertising methods like TV commercials, marketing illustrations and animations can be more cost-effective and easier to produce.
Improved SEO: Search engines like Google tend to favor websites with visual content. 

illustrations and animations marketing best practices

Know your audience: Before creating anything, it’s crucial to understand your target audience and their preferences. Use this knowledge to craft visuals that resonate and increase engagement.
Keep it simple: While illustrations and animations can help to simplify complex ideas, keep the visuals themselves simple and easy to understand. Too many details or unnecessary animation distracts and reduces engagement.
Use consistent branding: Make sure any illustrations or animations you create align with your brand identity and visual style. This consistency can help to increase brand recognition and build audience trust.  
Use appropriate tone and style: The tone and style of your illustrations and animations should match the overall tone and style of your marketing materials. For example, if your brand has a playful and whimsical tone, your visuals should reflect that.
Use appropriate colors: Color can have a significant impact on how viewers perceive your visuals. Choose colors that align with your brand identity and evoke the desired emotions.
Use appropriate animation: Only use animations that enhance the message and engage the viewer.
Keep file sizes manageable: Illustrations and animations should load quickly and not slow down your website or marketing materials. To improve the user experience and increase engagement, limit your file size without sacrificing quality. 

our illustrations and animations marketing services

Inspire has used illustrations and animations to bring to life everything from investor pitch decks to promoting new services coming to market. By digging into content, we learn and understand what it is you need to say specifically to the people who need to hear it. Contact us today with the message you want to bring to life and let us Inspire you.