The Inspire Way is Inquire, Infuse and Inspire, so our brand development services always begin with Brand Discovery. That’s where we ask the questions and undertake the consumer and competitor research to uncover your authentic and distinct essence, understand how your brand is currently perceived by consumers, and how that compares to others in the marketplace. Once we know who you are, we can put into motion our full range of services to develop and reinforce your distinct identity:
This is your brand character—the visual representation of your brand. That includes logo creation, color selection, and design elements that identify your brand and distinguish it in the minds of consumers.
How are people talking about your brand and where are they doing it? Knowing and participating in the conversation empowers you to adjust your branding to make the impact that you need to grow your business.
Clear and consistent guidelines reinforce the professionalism and legitimacy of your organization, ensuring that your messaging, visual or otherwise, always reinforces your brand identity, culture and values.
Having guidelines in place ensures that your brand’s story is a consistent story that imbues trust, recognition and authenticity in your organization.