As 2023 approaches, so does the age and urgency of strategic planning. That business mental maze of operational goals and incremental milestones—what is, what should be, what could be—come together to form a company roadmap for the year ahead. While vital, only about sixty percent of organizations actively strategically plan. Those sixty percent have an advantage—a map for where they want to go. What if, though, you could add something to enhance your Strategic Plan? That’s where we come in.
At Inspire Agency, we partner with clients to development Strategic Marketing Plans to help achieve those goals and milestones. Once a business has planning on a macro level defined for the year, it is time to take a close look at the micro elements, the details that make macros happen, details like marketing.
What we find is a business will typically fall into one of two categories, either proactive or reactive. One anticipates the challenges that lie ahead in the marketplace and plans for them, seemingly playing offense. The other? They find themselves constantly on defense, simply reacting to the changes and challenges in the market and moving from one crisis to another.
What’s the best way for your business to stay proactive? It begins with vision. When an organization knows what their key goals are and understands their metrics, it becomes much easier to plan the various aspects of your year, including a strategic marketing strategy.
At Inspire Agency, we want to help you meet your goals in a proactive way. It begins with the Inspire Way, where we partner with organizations and help meet their set ambitions. We want to hear your goals and plans and then we delve deeper to better understand your business. “Where are you now? Where have you been? What is working now? What worked in the past? What isn’t working as well as it once did?” We talk with current clients and contacts about their impressions of your business and why they choose to do business with your organization. This is all part of a strong strategic methodology exploring who you are right now and where you want to be, and how we can help you get there.
Taking your goals for the year and then overlaying those benchmarks with a marketing strategic plan, Inspire Agency creates a strategic marketing roadmap. Using market research and analytics you’ve conducted and combining it with our own, we’ll plan how much content you’ll need in the coming year and propose a budget. We also incorporate a reporting function that will make sure plans are working as intended. Your strategic marketing plan might include a minor tweak to small details around what is already working or perhaps a complete overhaul of a specific marketing area.
What might the nuts and bolts of your strategic marketing look like? One element is a strong social media strategy, your inbound strategy, to improve social media feeds and content to connect with target audiences and better share your message. What kind of content will you need in the coming year and what’s the best want to communicate that content through socials? We guide you to the answers.
Is your organization looking to raise more capital this year? Are your pitch decks and presentations connecting with potential audiences and investors to their full potential? At Inspire, we create pitch decks designed to engage audiences and share your message.
Is your brand strong? Could it be stronger? Recently, an Inspire Agency client needed illustrations to better convey a division’s identity and brand within a large bio-technology firm specializing in cell and gene therapy. The Inspire Team conceptualized and then developed proprietary illustrations that describe their creative process for the product that represent their division. These illustrations we displayed prominently at multiple industry conferences where projecting an imagine was crucial.
As your organization nears year’s end, have you planned for 2023? Now is the ideal time to create a strategic marketing plan to complement your strategic plan. Let Inspire Agency help.