Small-Cap Life Sci Companies Can Raise Their Profile in 2023 

February 1, 2023
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As we enter 2023, one of the top concerns for many small-cap life sciences companies is how to be seen by industry peers, by venture capitalists and by media outlets. …
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Measuring Your Media Strategy’s Effectiveness

January 30, 2023
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How you measure the effectiveness of your media relations strategy is rapidly changing as the landscape evolves more quickly than ever before. Not even two decades ago, social media was…
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Social Media in 2023: Algorithms, Two-Engagement, Authenticity and Videos 

December 21, 2022
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The landscape of social media is always changing. Staying on top of the latest developments isn’t and shouldn’t be blindly following trends, but continuously adjusting your strategy to maximize the…
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The Vision is Cast. Now What? 

December 20, 2022
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Casting a vision is imperative for any company or organization. It’s your roadmap. Vision casting defines who and where you are now and what you hope to accomplish. Typically done…
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strategic Plan

I Love It When a Plan Comes Together

November 28, 2022
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As 2023 approaches, so does the age and urgency of strategic planning. That business mental maze of operational goals and incremental milestones—what is, what should be, what could be—come together…
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mental health and media relations

Mental Health and Media Relations: Spreading Awareness and Improving Access to Care

November 20, 2022
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Normalizing neurodiversity and battling the stigma against mental illnesses takes care and compassion. As the parent of a child with anxiety and a husband with ADD, I’m passionate about bringing…
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Communicating Science

Communicating Science is a Science. 

November 14, 2022
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Scientific research, by its very nature, is methodical and systematic. While following scientific protocols makes for good science, it often does not lend itself to good communication. At Inspire Agency,…
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SCBIO Board of Directors

Inspire Agency CEO Joins SCBIO Board of Directors

November 2, 2022
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Juliette Bogus brings two-plus decades of healthcare, life sciences and medtech marketing and communications experience to South Carolina’s life sciences association MOUNT PLEASANT, S.C.—Inspire Agency announced today that its President and CEO, Juliette Bogus,…
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employer value proposition

Define Your Culture and Amplify Your Talent Brand with an Employer Value Proposition Process 

October 31, 2022
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Companies are struggling with employee retention, morale and hiring. The year-over-year turnover rate will be 50% to 75% higher than usual as “The Great Resignation” continues, predicts Gartner Distinguished VP…
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pitch deck

Hitting a Home Run with a Pitch Deck

September 26, 2022
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When you have a groundbreaking idea, chances are you probably won’t make it happen in a vacuum. You need investors and support personnel to bring that thought to fruition. Enter…
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