Unity City

needs
Unity City — a non-partisan, non-denominational movement encouraging Christ-followers in South Carolina’s Lowcountry — required streamlined messaging to convey the organization’s goals. Unity City seeks to inspire people and encourage them to become involved in core areas of society and influence the culture for Christ. In addition to messaging development, Unity City also needed web design, branding assistance and video tools that enabled the organization to spread the word about its debut event which featured regional and national speakers.

solutions
Inspire worked closely with Unity City leadership to carefully craft messaging that conveyed the organization’s desire to approach civic engagement through a lens of faith. The messaging, aimed at the general public and the faith community, gave Unity City leaders strategic talking points for media engagement about its debut event. Inspire produced multiple messaging videos that shared Unity City’s plans. We created a new logo for the organization and launched Unity City’s website and social media channels.

results
Because of Inspire’s efforts to raise awareness, Unity City’s debut event drew more than 225 people. Our media outreach efforts were also successful both locally and nationally. Multiple Charleston media outlets covered Unity City’s debut event, and the press release was also picked up by news organizations across the United States. Inspire also designed a comprehensive website that supported the spread of its messaging through content, logos, embedded videos which included a link for donations to support the nonprofit’s continued work in the greater Charleston region.