SNA

services provided

brand development

content marketing

needs
The Special Needs Alliance (SNA), a national organization comprised of attorneys committed to the practice of disability and public benefits law, was seeking strategic guidance for marketing efforts including member communications, website content and social media.

solutions
Inspire provided input into SNA’s 5-year strategic marketing plan, including helping define target audiences, the SEO approach, website partners, and social media strategy. We oversaw the launch of an internal member website, provided ongoing content to educate the members on marketing, produce and deploy all content for the organization’s social channels and provided social media training sessions for its members.

results
Inspire has helped to more than double the size of SNA’s Facebook audience (+7K Page Likes) and increased engagement by 200-300% across all social platforms. Improved SEO and social media have boosted SNA’s awareness, ultimately driving more than 450-500 individuals to the site each month who are looking for special needs or elder law attorneys.

deliverables

website

social media development

video

marketing strategy

social media ad buys

training

SEO

media relations

2X

Facebook
audience

3X

increase in
social media
engagement

500

visits to website
per month

video

video R

presentation

presentation

campaign

campaign

event signage, print ad & digital ads

event signage, print ad & digital ads

Publication

Publication

web design

web design

brand personality

brand personality

collateral

collateral

social media

social media

social media image

social media image