A biotechnology company breaking new ground with its wound care platform used in products from surgical settings to stop internal bleeding to home-use products for cuts and scrapes, Medcura needed to develop the brand for its newest product, LifeGel, as well as increase its brand visibility, create strong messaging, attract media attention and develop thought leadership content.
Inspire Agency rolled out a media relations strategy that capitalized on FDA breakthrough designations Medcura earned, along with new leadership joining the company, to gain press coverage. Medcura’s brand awareness was also boosted through thought leadership videos Inspire developed featuring the company’s new chief medical officer. Inspire also created the new brand and logo for Medcura’s LifeGel product, as well as packaging designs.
Medcura gained increased visibility in the media through Inspire’s press release distribution and media outreach efforts. The company began successfully sharing via social media its thought leader videos, using its new pitch deck to raise funds for the company’s next raise. Inspire’s expert graphic design team created attractive logos for Medcura’s new LifeGel product.