Maryland Life Sciences

needs
Maryland Life Sciences (MDLS), the state’s largest technology and life sciences trade association, sought help attracting companies from the U.S. to relocate their operations to Maryland.  sciences.

solutions
Inspire began with developing a strategy to attract companies to Maryland by helping the organization identify its top sectors in life sciences. We identified the following: cell and gene therapy, bio manufacturing, vaccines and immunotherapy. We then took MDLS’s CEO on a media tour, briefing key media on MDLS’s role, who they are trying to attract and to also raise Maryland’s profile as a leader in life sciences. Inspire developed the award-winning, “It’s Better Here” campaign that highlights life sciences in the region. Inspire developed a custom illustrated map of Maryland that called-out the leading companies and the government regulatory bodies attracting companies to the area. Additionally, we developed illustrated icons for its top sectors.

results
The media tour resulted in media coverage in regional and business publications as well as life science trade media. The campaign is a huge success, and won an award from a leading regional publication. MDLS is now its own curator of news for the state and region. Additionally, a video directed by Inspire helped attract and secure interviews with investors and a leading business publication published a front-page article highlighting the MDLS CEO.