Global Surgical

needs
Global Surgical Corporation (GSC), a worldwide leader in dental microscope manufacturing and an equipment provider for ENT specialists, needed a strategic and tactical digital marketing plan to draw more customers in and display their engaging customer experience.

solutions
Inspire assessed GSC’s digital marketing assets and found opportunities to improve its social media and CRM activities as well as its website design to attract more audiences. We relaunched GSC’s social pages, created a robust content strategy, and began promoting Facebook posts to increase brand awareness and boost engagement. Our team also helped GSC’s sales team with reconfiguring its SalesForce platform, so they could get the most out of it. This included creating dashboards unique to GSC to help the team identify sales leads. As part of the marketing lift for GSC, our team transformed the website into a bold and engaging site that enhanced and elevated GSC’s brand.

results
GSC has a vibrant website that pulls audiences in and seamlessly works with its CRM. Additionally, GSC’s strong and consistent social media presence drives traffic to the new site. We increased the Company’s monthly site traffic from social platforms by 68% and the company is received quality leads as a result. Social media engagement increase three-fold, and in less than 2 months, GSC experienced a 6% growth in followers. The updated and unique to GSC CRM system dashboard created more adoption of SalesForce by the sales team. Inspire is proud that the work we did on behalf of GSC aided in their acquisition by industry leader, Renew Digital.