Fuse Oncology

needs
Fuse Oncology is changing the world of radiation oncology practices, helping physicians and patients through streamlined equipment management, billing, and coding processes. Their innovative solutions are giving physicians more time to focus on patient care, making patient appointments more manageable, and drastically reducing billing and coding errors.

As Fuse launched new products and platforms, they needed support for strategy, naming, and developing product branding hierarchies and identities. This support included a significant lift, ranging from branding to content creation, email strategy, sales fulfillment, new website, social media, messaging development, public relations, and more.

solutions
Inspire created a comprehensive plan for Fuse Oncology that began with in-depth research into Fuse’s competitors and an audit of previous marketing activities. We then utilized this research and created a strategic marcomms plan.

The first order of business was to help the Fuse team prepare to launch four new products at an industry trade show in less than three months. This included creating a branding hierarchy, developing new messaging, directing and guiding the design for the new website, new collateral, and content, as well as strategizing and creating a comprehensive social media campaign and content calendar. Inspire outlined the customer journey and lead nurture flow with touchpoints to guide the sales team.

results
Through the work of Inspire Agency, Fuse Oncology had all the elements needed for a successful product launch. The agency redesigned and rolled out a new website and added email design and deployment. Fuse’s social media engagement flourished with the help of a comprehensive campaign. Using our carefully crafted research, Fuse sales associates had a better roadmap to reach out to potential providers, benefiting doctors and their patients.