FirstLine Social

needs
FirstLine Social, a startup with a unique product designed to make it easier for team members to contribute to their organization’s social media accounts, needed a brand development as well as content marketing for their new brand and product launch.

solutions
Inspire assessed FirstLine’s target audience and product to create a marketing plan including a channel strategy, tactics and messaging used to create a new website, an animated sales video and blog posts positioning the company as a thought leader. Inspire also launched FirstLine’s social media channels and introduced reporting for ongoing optimization.

results
FirstLine Social has a unique position in the marketplace as the only social media moderation tool designed to allow an entire organization to contribute to the company’s social media channels. The company has consistent messaging as well as 365 social community members and increased website visitors.