DPX

needs
DPX Technologies is a biotechnology company specializing in innovative sample preparation solutions for both complex chemical and biological analyses. Using their patented pipette tip, DPX Technologies has simplified the process of extracting substances from samples, creating automated and efficient laboratory workflows. From clinical diagnostics, forensic toxicology, cannabis analysis, food safety, genomics and more, DPX Technologies’ innovating process is simplifying, automating, and streamlining laboratory workflows. DPX Technologies approached Inspire Agency with the need for brand strategy as an innovative pipette tip enters the marketplace.

solutions
Inspirers moved quickly to understand DPX and the science behind its successful innovations. After a thorough review of the Company’s current marketing materials, the Inspire team developed a marketing and communications strategy. A major part of the strategy was to enhance the corporate brand and reflect those changes in both the design and in the content on the website. Inspire redesigned and refreshed the language of the DPX Technologies site, modifying the copy to reflect the audience of each product and category.

To help DPX accomplish several major short-term marketing goals leading up to an important industry conference, our team was tasked with helping to name and develop the brand for this product (and develop supporting materials) that would be unveiled at the SLAS conference. The team filmed and produced videos of the product for use on the Hamilton Robot to showcase at the conference, and we filmed the Company’s CEO and other thought leaders to discuss the DPX difference. To build credibility and awareness leading up to the conference, Inspire worked closely with DPX’s internal team helping them enhance their social media strategy and posting practices to increase visibility and engagement.

For the employer brand, the team captured moving employee stories, telling the narrative of why each employee chooses to work at DPX. The goal was to attract potential employees via social media and drive them to learn more about the Company.

results
Inspire met the aggressive deadline to prepare DPX for the SLAS conference with eye-catching product creative including a new product video displayed at the event. The pre-promotion and day-of promotion yielded brand awareness for DPX during the conference and beyond.