Catalent—a global leader in facilitation of pharma, biotechnology, and consumer health partners to optimize product development, launch, and full life-cycle supplies—needed fresh, eye-catching graphics with a distinctive artistic focus to meld into an established campaign, “Where Science Meets Art.” This illustration would launch the print marketing of an innovative cell gene therapy technology dubbed “Uptempo Virtuoso.” Catalent also sought branding identifiers for their company’s products and divisions to embody who they are and what they do.
Inspire brainstormed with Catalent team members and assessed how the new artwork would fit into the existing art driven campaign, this time with the focus of music. Our team then conceptualized a painting of a violinist interwoven with DNA to capture innovation as musical movement utilizing Catalent’s brand guidelines.
After discussing the aims of each division within Catalent, Inspire Agency developed proprietary illustrations symbolizing Catalent’s creative process and creating icons for each individual sector within their company.
Catalent featured the new campaign artwork and division icons on both their booth and pull-up banners at Bio, the world’s largest gathering of biotechnology industry professionals. The proprietary illustrations appear prominently on both Catalent’s website and sales materials.