Catalent Cell and Gene Therapy (CGT)—an industry-leading technology, development, and manufacturing partner for advanced therapeutics with a comprehensive cell therapy portfolio—needed fresh, eye-catching graphics with a distinctive artistic focus to meld into an established campaign for its newest service offering, “Where Science Meets Art.” This illustration would launch the print marketing of an innovative cell gene therapy technology dubbed “Uptempo Virtuoso”. CGT also sought branding identifiers for their company’s products and divisions to embody who they are and what they do.
Inspire brainstormed with CGT team members and assessed how the new artwork would fit into the existing art-driven campaign, this time with the focus on music. Our team then conceptualized a painting of a violinist interwoven with DNA to capture innovation as musical movement utilizing CGT’s brand guidelines.
After discussing the aims of each division within CGT, Inspire Agency developed proprietary illustrations symbolizing CGT’s process and created proprietary icons for each individual sector.
CGT featured the new campaign artwork and division icons on both their booth and pull-up banners at Bio, the world’s largest gathering of biotechnology industry professionals. The proprietary illustrations appear prominently on both the CGT website, in the manufacturing facilities and throughout sales materials.
naming and tagline creation