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Turning Your Strategic Plan into a Marketing Strategy 

Developing a strategic plan is an important first step for any company. Yet, as we usher in a new year, transforming these strategic elements into a robust marketing strategy is a crucial next step toward…

Driving Donations During the Giving Season 

Have you seen the Chevrolet commercial “A Holiday to Remember?” It has blown up on social media, telling the story of a granddaughter taking her grandmother, who is suffering from Alzheimer’s Disease, for a ride…