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Charleston, S.C., April 24, 2024 – Inspire Agency, a full-service PR, branding, content and communications agency, added three new life science organizations to its expanding client roster, SHL Medical (SHL), Greenwood Genetics Center (GGC), and…

Keeping up with the demand for fresh, engaging content can be a daunting task. But what about all that great work you’ve already done? You don’t always have to reinvent the wheel. Repurposing and refreshing…

Trends come and go, and too often, marketing strategies chase after them even when those trends are already on the decline. With experts often declaring the rise of one tactic and the ending of another,…

SCbio continues to lay a solid foundation for a thriving life sciences ecosystem in the Palmetto State. The state trade association is establishing a new accelerator program that will provide emerging companies with a strong…

LinkedIn has evolved from a platform where people create digital resumes into an unparalleled platform for professional networking and branding. It’s not only great for B2B marketing, but for showcasing your expertise with thought leadership…

Knowing your brand’s personality and soul empowers you to weave that personality throughout all your marketing efforts, from blogs and social media posts to the graphic look and feel of your website and collateral.  One…